Brands we
can't imagine
living without
Everything these brands invest in, create and bring to market is designed to meet important needs in people’s lives.
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Disney’s obsession with bringing magic to all of its experiences is paying off. And it's making bets on the future; Disney Plus, a streaming service for almost everything it creates from Star Wars, Marvel, Pixar and Disney’s own studios launches in November.
Disney’s obsession with bringing magic to all of its experiences is paying off. And it's making bets on the future; Disney Plus, a streaming service for almost everything it creates from Star Wars, Marvel, Pixar and Disney’s own studios launches in November.
Collaboration, innovation and customization. Beats never stops thinking about what their users want. From powerful collaborations, to headphone customization, to ongoing innovation, Beats doesn’t stop. Up Next? Noise cancelling earbuds set to launch in 2020.
Collaboration, innovation and customization. Beats never stops thinking about what their users want. From powerful collaborations, to headphone customization, to ongoing innovation, Beats doesn’t stop. Up Next? Noise cancelling earbuds set to launch in 2020.
An astonishing 100 million Americans tune into this news outlet every day. NPR’s mission is to create a more informed public, and it does so through its narrative storytelling that is both rooted in reality while supported by appeals to the humanity.
An astonishing 100 million Americans tune into this news outlet every day. NPR’s mission is to create a more informed public, and it does so through its narrative storytelling that is both rooted in reality while supported by appeals to the humanity.
The online player brings one in five U.S. households their favorite media services, at a price they can feel good about. Consumers depend on Roku to serve up an unbelievably diverse range of unique content – especially with partnerships with other entertainment and media providers.
The online player brings one in five U.S. households their favorite media services, at a price they can feel good about. Consumers depend on Roku to serve up an unbelievably diverse range of unique content – especially with partnerships with other entertainment and media providers.
Brands we
depend on
These brands make sure their products are available where and when customers need them, deliver consistent experiences and make good on their promises.
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People need stuff. And when it comes to getting it into our hands as fast as possible, Amazon is the standout e-commerce ninja. More than 100 million Prime members can’t be wrong, turning to the brand for everything from school supplies to Prime Video to home décor.
People need stuff. And when it comes to getting it into our hands as fast as possible, Amazon is the standout e-commerce ninja. More than 100 million Prime members can’t be wrong, turning to the brand for everything from school supplies to Prime Video to home décor.
Samsung's Galaxy Fold likely won’t disappoint. The first-in-kind innovation combines a smartphone and tablet into a foldable screen, small enough to fit into a pocket. When closed, you can launch apps on the front cover display and navigate the screen with one hand.
Samsung's Galaxy Fold likely won’t disappoint. The first-in-kind innovation combines a smartphone and tablet into a foldable screen, small enough to fit into a pocket. When closed, you can launch apps on the front cover display and navigate the screen with one hand.
The 50-year-old computing brand has delivered record revenues, powered by data-driven platforms that now account for half its business. The brand also is expanding into gaming processors for the first time, delivering products that are purpose-built for what consumers actually want.
The 50-year-old computing brand has delivered record revenues, powered by data-driven platforms that now account for half its business. The brand also is expanding into gaming processors for the first time, delivering products that are purpose-built for what consumers actually want.
It doesn’t get much more pragmatic than a tax software that’s ready and waiting when you need it. But add in ease of use, a seamless interface and a great price tag, and TurboTax continues to be the brand to beat. By the time Tax Day rolls around, the brand becomes something its customers can’t live without.
It doesn’t get much more pragmatic than a tax software that’s ready and waiting when you need it. But add in ease of use, a seamless interface and a great price tag, and TurboTax continues to be the brand to beat. By the time Tax Day rolls around, the brand becomes something its customers can’t live without.
Brands that
inspire us
These brands make emotional connections, earn trust and often exist to fulfill a larger purpose.
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This year Etsy made buyers feel good by announcing they are the first global e-commerce company to completely offset carbon emissions from shipping. And they empowered their artist community by recently announcing its first ever Etsy Design Awards. A win-win on both sides.
This year Etsy made buyers feel good by announcing they are the first global e-commerce company to completely offset carbon emissions from shipping. And they empowered their artist community by recently announcing its first ever Etsy Design Awards. A win-win on both sides.
LEGO company consistently innovates in technology and robotics, with products like LEGO Boost, allowing children as young as seven to learn to code, and the LEGO Life social network to share creations among peers.
LEGO company consistently innovates in technology and robotics, with products like LEGO Boost, allowing children as young as seven to learn to code, and the LEGO Life social network to share creations among peers.
The Center for Innovation at the Mayo Clinic “fuses design principles with the scientific method to uncover human needs in the health care environment,” proving once again why Mayo Clinic deserves to be the only healthcare organization in our top 25.
The Center for Innovation at the Mayo Clinic “fuses design principles with the scientific method to uncover human needs in the health care environment,” proving once again why Mayo Clinic deserves to be the only healthcare organization in our top 25.
While Fitbit continues to innovate on the fitness side to keep everyone moving with its wireless-enable trackers – they are also helping people while at rest. They are currently developing a sleep-quality component to their sleep monitoring capability.
While Fitbit continues to innovate on the fitness side to keep everyone moving with its wireless-enable trackers – they are also helping people while at rest. They are currently developing a sleep-quality component to their sleep monitoring capability.
Brands that consistently innovate
These brands don’t rest on their laurels. Even as industry leaders, they push the status quo, engage with customers in new and creative ways and find new ways to address unmet needs.
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Tesla bleeds innovation and is on course to accelerate the world’s transition to sustainable energy. In summer 2018, Tesla delivered its lowest-cost model, a clear attempt to make the high-tech brand more relevant to a larger population.
Tesla bleeds innovation and is on course to accelerate the world’s transition to sustainable energy. In summer 2018, Tesla delivered its lowest-cost model, a clear attempt to make the high-tech brand more relevant to a larger population.
Peloton continues to create a differentiated experience for its customers by using consumer insights to drive its innovation. Its monthly subscription model helps the company learn and relearn about its users to improve.
Peloton continues to create a differentiated experience for its customers by using consumer insights to drive its innovation. Its monthly subscription model helps the company learn and relearn about its users to improve.
The company has been around since 1939, and has been innovating ever since. “Avengers: Endgame” blew away the projections at the box office, bringing in an estimated $2.79 million in revenue, and paving the way for “Black Widow” releasing in May 2020.
The company has been around since 1939, and has been innovating ever since. “Avengers: Endgame” blew away the projections at the box office, bringing in an estimated $2.79 million in revenue, and paving the way for “Black Widow” releasing in May 2020.
The mission is simple: spread ideas. But spreading them in new and innovative ways is what sets TED (and their curious user base) apart. What started as a conference has now grown into a robust media organization that connects people to expert speakers.
The mission is simple: spread ideas. But spreading them in new and innovative ways is what sets TED (and their curious user base) apart. What started as a conference has now grown into a robust media organization that connects people to expert speakers.
