• Methodology

    There are several other brand lists and rankings out there, but ours is the only one that asks consumers which brands are the most indispensable to their lives – the ones they simply cannot imagine living without.

    Download the Full Index
    WE SURVEYED
    51,000
    CUSTOMERS
    ACROSS
    699
    BRANDS
    IN
    33
    INDUSTRIES

How can you drive growth and become relentlessly relevant?

Dig into the data with our experts

CONTACT US

Read our latest insights

Prophet Thinking

Download the report