Brands we
can't imagine
living without
These brands invest in, create and bring to market products designed to meet important needs in peoples' lives.
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Many survey respondents cited the streaming giant's ability to engage them with an ever-expanding universe of new content and a flowing stream of personalised recommendations.
Many survey respondents cited the streaming giant's ability to engage them with an ever-expanding universe of new content and a flowing stream of personalised recommendations.
Call it the perfect workout partner. Low cost, flexible terms, and with a vast majority of sites accessible 24 hours a day, Pure Gym inspires members to become a better version of themselves.
Call it the perfect workout partner. Low cost, flexible terms, and with a vast majority of sites accessible 24 hours a day, Pure Gym inspires members to become a better version of themselves.
With more customers making the switch to organic, Lush has developed a cult following by offering natural products that make bathtime that much more joyful.
With more customers making the switch to organic, Lush has developed a cult following by offering natural products that make bathtime that much more joyful.
Brands we
depend on
These brands make customers’ lives easier, deliver consistent experiences and make good on their promises.
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The UK's leading car-sharing network is the highest new entrant to the Index this year. There's no doubt that Zipcar has become a simple-to-use staple of trendy and pragmatic urban living.
The UK's leading car-sharing network is the highest new entrant to the Index this year. There's no doubt that Zipcar has become a simple-to-use staple of trendy and pragmatic urban living.
From major city centres and historic towns to top attractions, airports and transport hubs, Premier Inn has over 700 hotels across the UK. And they come with a good night's sleep guarantee. Sweet dreams all round.
From major city centres and historic towns to top attractions, airports and transport hubs, Premier Inn has over 700 hotels across the UK. And they come with a good night's sleep guarantee. Sweet dreams all round.
Hungry, but not for anything in the house? Just Eat can deliver everything from katsu curries to quinoa salads right to your door. Ordering is fast, easy and stress-free.
Hungry, but not for anything in the house? Just Eat can deliver everything from katsu curries to quinoa salads right to your door. Ordering is fast, easy and stress-free.
Brands that
inspire
These brands make emotional connections, earn trust and often exist to fulfill a larger purpose.
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Soaring up 127 spots makes Jaguar the biggest climber in the Index. Revitalised for modern consumers, its I-Pace model has been scooping a whole host of awards.
Soaring up 127 spots makes Jaguar the biggest climber in the Index. Revitalised for modern consumers, its I-Pace model has been scooping a whole host of awards.
The Guardian journalism is thriving despite the turmoil around us. The brand has forged a path towards securing a sustainable future through powerful journalism and a deep relationship with its readers.
The Guardian journalism is thriving despite the turmoil around us. The brand has forged a path towards securing a sustainable future through powerful journalism and a deep relationship with its readers.
Britain’s favourite department store doesn’t stay that way by tradition, but by delivering a dependable and consistent experience. John Lewis is renowned for its polite staff, high-quality merchandise and - of course - those beloved Christmas ads.
Britain’s favourite department store doesn’t stay that way by tradition, but by delivering a dependable and consistent experience. John Lewis is renowned for its polite staff, high-quality merchandise and - of course - those beloved Christmas ads.
Brands that consistently innovate
These brands push the status quo and engage with customers in new and creative ways.
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At the forefront of driving innovation, Samsung is focused on what’s next as much as what’s now. Tablets, TVs, appliances and smart-home devices – all are winning plenty of awards and attention.
At the forefront of driving innovation, Samsung is focused on what’s next as much as what’s now. Tablets, TVs, appliances and smart-home devices – all are winning plenty of awards and attention.
Plenty of companies steadily introduce new products and features. But consumers give PlayStation the highest marks in pervasive innovation, saying it pushes the status quo.
Plenty of companies steadily introduce new products and features. But consumers give PlayStation the highest marks in pervasive innovation, saying it pushes the status quo.
This is a brand that really cleans up! It's the most innovative British brand and one that has never rested on its laurels. Beyond its vacuum cleaning legacy, the hi-tech hairdryers have been a flyaway success; and how would many of us survived the UK heatwave (and those hot nights) without our trusty, bladeless Dyson fans.
This is a brand that really cleans up! It's the most innovative British brand and one that has never rested on its laurels. Beyond its vacuum cleaning legacy, the hi-tech hairdryers have been a flyaway success; and how would many of us survived the UK heatwave (and those hot nights) without our trusty, bladeless Dyson fans.
